If you had the choice, which would you read?
An instruction manual for a toaster… or a witty blog about your favorite TV show?
Unless you really, really like toast, it’s safe to assume you’d pick the blog because it piques your interest and holds your attention.
This is exactly why it’s so important to incorporate your own personality into the blog content you create for your readers! Without personality, you put your blog at risk of becoming the online version of a toaster instruction manual: bland, lackluster, and ignored.
Fortunately, it isn’t difficult to infuse your writing with hints of your personality. Humorous remarks, unique anecdotes, and descriptive language are just a few of the simple ways to weave more of yourself into your work.
In this lesson, we’ll explore the fundamental importance of personality in your writing. We’ll also uncover the best (easy!) methods to help your personality shine throughout your blog.
Why Does Personality Really Matter In Your Blog?
A blog without personality is like a cheese-free pizza. Technically still “pizza”, but 99% less satisfying.
If personality is the “cheese” of your blog, you want to sprinkle enough throughout your writing to keep your readers engaged. The trick is to incorporate personality while still informing and educating your readers on topics that matter.
These are the two most significant benefits of adding personality to your blog posts:
- Revealing your own personality helps readers feel connected to you, the human being behind the blog. This is critical to sustainable, lasting success.
- Personality sets your blog apart from others in your niche. Even if you’re tackling topics that have been discussed by others, your personality or “flavor” will help your content feel unique and compelling.
So we can all agree that personality isn’t an option- it belongs in every blog post you write. Here are six clever (but simple) ways to make that happen!
The 6 Best Ways to Add Personality To Your Blog Posts
Use the following ideas like pizza toppings. You don’t want to use them all at once, but two or three scattered throughout your blog will transform your blog from “plain” to “supreme”.
1. Get Your Readers Laughing
Unless you’re literally writing a blog on stand up comedy, you can’t (and shouldn’t) make your readers laugh from start to finish. But a touch of humor here and there is a powerful way to enhance your content.
If you need help refining this skill, learn by example. Take a look at how Doug Ankerman from myoddsock.com uses self-deprecation and irony to keep his readers engaged in the otherwise serious topic of Multiple Sclerosis.
Take Action: It’s hard to overstate the power of humor. Laughter is more than entertainment; it’s human-to-human connection. Practice a few of these techniques to add humor into your blog:
2. Draw Attention with Personal Stories
We all love a good story. Since blogs aren’t experienced face-to-face, anecdotes help readers feel closer to you as they glimpse into your life.
Anecdotes also offer a clever way to break your blog post into chunks and keep it interesting.
For example, check out this relatable anecdote found in naturemoms.com by Tiffany, homestead blogger and mom of three:
This anecdote baits and hooks readers; they connect their own experiences with the anecdote and want to keep reading to hear Tiffany’s thoughts. It also helps the blog feel more human and less “words-on-a-screen”.
Take Action: In the next blog you write, start with an anecdote. It can be funny, thrilling, mysterious, dramatic, or even provocational. As long as it ties into your larger blog topic, it will keep your readers interested and underscore your message.
3. Write in the First and Second Person
Save the third person point of view for essays and academic articles. When writing a blog, it’s best to use the first person (I, we) and second person (you) to connect with your readers.
Blog readers naturally crave intimacy with the blog author, even if they don’t know it. Speaking directly about yourself and directly to your readers has the effect of an open, welcoming embrace. You’re saying, “Hey guys, I’m here to talk to you and I am so glad you’re here!”
I like to call it being “educational conversational” where you’re teaching the reader something in an informal way (kinda like this post!).
4. Use Illustrations and Graphics
Blogging is just as much about words as it is about visuals.
Pictures, illustrations, graphics, and even videos add incredible value to your blog:
- Break up large chunks of text
- Keep your readers engaged
- Present information in a unique way
- Display your personality
Steve Kamb from NerdFitness.com does a great job of this. He provides step-by-step pictures and video guides to demonstrate workout moves.
Take Action: Find a way to include at least 1-2 pictures, graphics, or videos in every blog post you write. Use a site like canva.com to create your own graphics or pexels.com for free, high-quality stock photos and videos.
5. Sprinkle In Descriptive Language
Remember when your 10th grade English teacher would scrawl, Be more descriptive! in angry red pen in the margins of your essays?
Well, now is the time to finally heed her advice. I’m not telling you to write a Dickens novel, but a bit of descriptive language will shape your ideas to sound (even more) valuable and engaging.
If your readers have to consult a thesaurus to understand your blog, you’ve gone too far. Your goal is to strike a balance between description and information.
Here’s an example to get your creative juices flowing. Self-made cooking star Andrew Rea delights his Binging With Babish blog readers with quirky descriptions.
Take Action: Scan through the next blog you write and select four or five words or phrases that could use some TLC. Replace them with specific, descriptive words that help your reader envision exactly what you’re saying.
6. Get Your Readers Involved
In a normal conversation, you engage in back-and-forth dialogue with others. You don’t just ramble on a monologue with no feedback at all.
Although blogging can’t mimic a conversation, it’s still possible to encourage your readers to participate- especially if create avenues for discussion in the comments section and on social media.
Most successful bloggers find a way to direct their readers to respond.
Take Action: Draw more personality to your blog by involving your readers in each post. Begin by adding questions to the end of your blog posts. Activate the comments so that your readers can easily respond.
Your personality shouldn’t be an afterthought; it should contribute to the tone, rhythm, and character of your blog. By subtly blending features of your personality with the message of your content, you’ll build solid connections with your readers and stand out in your nice.
Now you have six actionable tips to help you strategically add personality into every blog post you write:
- Get your readers laughing
- Draw attention with anecdotes
- Sprinkle in descriptive language
- Write in first and second person
- Use illustrations and graphics
- Get your readers involved
Do you have any other favorite ways to enrich your blogs with personality? Letus know in the comments section below!
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